Isbjörn of Sweden has recruited ex-H&M product developer Selma Jakobsson as its new sourcing and production manager.
Jakobsson started her first sustainable textile company Mottainai NY, focused on denim menswear, in 2005 while studying fashion and communication at The Fashion Institute of Technology (FIT).
Building knowledge and experience as a production agent in New York for brands including Ralph Lauren and Tommy Hilfiger, she joined H&M in 2013. From her time at H&M, Jakobsson has worked in Bangladesh and China, responsible for sourcing and supplier development in the kid’s category.
Maria Frykman, CEO, Isbjörn of Sweden, said: “We are immensely proud and happy to welcome Selma to our passionate team. With more than 15 years of commitment to sustainable fashion and a unique combination of skills, Selma is experienced in all areas of sourcing and production. Sustainability is at the forefront of everything she does and considered at every step in the production process. I am truly impressed and look forward to taking our product offering to the next level, together with Selma and the rest of the Isbjörn team.”
Jakobsson will work within the brand’s management team and is fully responsible for its vertical product offering.
Selma Jakobsson said: “Joining Isbjörn, a leader in sustainability innovation from the very start, at such an expansive phase sets clear and inspiring challenges for me. Working closely with the team, we can reach new heights for the brand and continue to innovate, especially where protecting children and the planet is concerned.”
Frykman concluded: “There is a clear shift in the market, and the race has only started for knowledgeable people like Selma within sustainable production. Greenwashing will no longer suffice. If your company or products lack a sustainable foundation today, there is a great chance that they will be left behind within a few years. That too goes for the customer making other choices, as investors start to view the value of a company differently.”
Photos courtesy Isbjörn of Sweden
