Balance Bar is joining the Energy Bar Brigade, which is designed to reduce the amount of energy bar wrappers going into landfills while educating people about the benefits of reusing waste materials. For each wrapper returned two cents will be donated to charity.
The collected wrappers will be fused and woven into a strong material, which will then be used to make backpacks, gym totes and other products. These items are expected to be available at major retailers by early next year.
Balance bar joins founding sponsor CLIF BAR and TerraCycle in encouraging energy bar enthusiasts to join the Energy Bar Brigade. Their collaboration recognizes that millions of energy bar wrappers are discarded each year.
The program is part of TerraCycles Sponsored Waste movement in which socially and environmentally responsible companies and brands provide funding for TerraCycle to collect and reuse their packaging, including bottles, yogurt containers, drink pouches and now bar wrappers.