Burton has signed as the title sponsor of The Burton Qiaobo Mellow Park, a brand new indoor year-round terrain facility.
“The drive behind the project is to get more people on the snow riding and having fun,” comments Steve Zdarsky,” Mellow CEO. “With Burton as our partner and their LTR program in effect, the new park is really going to draw the crowds. Besides we are all just super stoked we can now ride in Beijing year-round!”
Indoor facilities are becoming more accessible in non-winter friendly environments around the world. The park, located just outside the city center, will boast a kicker line, wallride as well as rail and box combinations.
Mellow, an snowboard event management and marketing company, is the owner of many events including the TTR 4Star Red Bull Nanshan Open as well as many international standard parks around the country.