Columbia Sportswear Company has appointed Monica Mirro as president of the Prana brand following the recent retirement of former brand president Russ Hopcus.
Mirro will continue the brand-led, consumer-focused approach to create clothing for positive change. She has extensive experience in leadership roles building omnichannel brands, including Under Armour and Spanx. Her experience in go-to-market strategies, distribution channel diversification and success in achieving customer brand loyalty will be important to continue the brand’s growth.
“We’re excited that Monica will be joining us and are confident that her growth mindset, strategic discipline and people-first approach will propel the Prana brand,” said Craig Zanon, senior vice president, Emerging Brands, Columbia Sportswear Company.
“Prana is a brand that blends innovation and creativity with its innate integrity,” said Mirro. “I’m looking forward to leading the Prana team on a journey to allow more consumers to discover and experience the power of Prana.”
Photo courtesy Prana
