With concern for the health and safety of in-person attendance at this year’s 2021 Snowbound Festivals in Denver, CO (November 5-7) and Boston, MA ( November 19-21) due to a resurgence of COVID-19, the events are postponed until 2022.
“Snowbound comprises both the in-person festivals and a growing digital hub both created to welcome and serve the winter outdoor enthusiast. The postponement of the in-person events particularly stings because we have the overwhelming support of the industry for this new and exciting concept. However, we know that we cannot let the consumer or industry down; therefore, our team is increasing efforts to build an even stronger digital community and online consumer experience this coming season,” said Nick Sargent, president, SIA, producer of the Snowbound Festivals.
“As the Chairperson of SIA and a Snowbound exhibitor, I know that this is the right decision,” said Wendy Carey, CFO, Seirus Innovations. “We will continue to create opportunities to connect with the snowsports community. This is a unique opportunity to make the best and most authentic resources available to winter outdoor enthusiasts of all levels. As a brand and part of this industry, this is an invaluable opportunity. SIA and SnowboundFest.com will continue to develop these offerings in collaboration with our membership and are excited for a vibrant future.”
“While we are disappointed that we are not able to run the Snowbound Festivals as planned this year due to COVID, we are extremely excited to finally share the Snowbound Festival experience we have been planning with everyone in the fall of 2022,” Sargent continued.