Fitness tracker firm Whoop announced that it has raised $200 million in a Series F funding round at a $3.6 billion valuation led by SoftBank Vision Fund 2. Participating investors include IVP, Cavu Ventures, Thursday Ventures, GP Bullhound, Accomplice, NextView Ventures, and Animal Capital.

Whoop said the funding comes as the past twelve months have been marked by rapid growth in Whoop membership and additional product enhancements to its technology.

“We are thrilled to deepen our partnership with SoftBank as we grow internationally,” said Will Ahmed, Whoop Founder and CEO. “While we have experienced amazing growth in the past year, the potential of our technology and the vast market for health monitoring remains largely untapped.”

Whoop will use this new capital to:

  • Invest in research and development to build the future of wearable technology
  • Create enhancements across its suite of product, software and analytics
  • Enter new markets through strategic international expansion
  • Acquire leading technology companies to evolve the membership offering
  • Expand hiring of global talent across engineering, data science, analytics, and more
  • Play a larger role in professional sports and extend Whoop Live to a broader audience to take fan and athlete engagement to a new level through
  • biometric data visualization

“Whoop continues to experience tremendous user growth as they transform human performance, adding new features and products that are focused on enabling their users to lead healthier lives,” said Kristin Bannon, investment director, SoftBank Investment Advisers. “We are excited to continue our support of Will and the Whoop team as they aim to improve health in the U.S. and expand internationally.”

As part of the funding round, Bannon will join Whoop’s Board of Directors.

Whoop has more than 500 employees with over 225 new hires in the past 12 months and has raised approximately $400 million to date. In 2022, Whoop will open offices around the world, including a new global headquarters in Boston with more than 1,000 planned employees.

Image courtesy Whoop