The Frasers Group, the parent of U.K.-based Sports Direct, promoted Sean Nevitt to chief commercial officer and David Al-Mudallal to chief operating officer.
Nevitt has been with the business for over 30 years leading its commercial department and “has been integral in building the solid foundations of the group over that time allowing the springboard into the successful elevation strategy,” said Frasers Group in a statement.
Al-Mudallal joined the business in 2017 and “particularly since the start of the COVID-19 pandemic has shown fortitude and skill in helping the leadership team to develop processes and procedures to overcome a very challenging period,” the statement continued.
Both are expected to play key roles in the group’s ongoing elevation journey as part of its leadership team supporting the proposed transition of the CEO role to Michael Murray.
Logo courtesy Frasers Group
