The Dallas Mavericks have reportedly reached an agreement to hire Nico Harrison, a Nike executive driving relations with NBA athletes, as its general manager.
At Nike, Harrison works directly with many of the brand’s top NBA players. In 2016, he was named VP of basketball operations, North America, Nike. Part of his job is recruiting and retaining basketball’s elite, including LeBron James and Kobe Bryant.
Harrison played collegiate basketball at Montana State University and professionally in Belgium. He returned to the United States and worked in pharmaceutical sales before joining Nike as a sales rep in April 2002. Early in his career, he worked with Kobe Bryant as his marketing manager, and he also helped push Mavericks star Luka Doncic from Jordan to Nike in 2019, said ESPN.
The Dallas Mavericks also reached an agreement to hire basketball Hall-of-Famer Jason Kidd as the team’s coach.
Photo courtesy Getty
