York Athletics Mfg. named Travis York as executive chairman, and added Curtis Charles, CEO, FFB Collaboration and previously SVP North America, Puma, to its Board of Directors. The D2C footwear brand also hired Greg Segel as VP, eCommerce and Greg Cordeiro as head of footwear design & development.

York co-founded York Athletics in 2016 and since then has played a strategic role in growing the company. As executive chairman, York, who is also CEO of York Creative Collective, will be more involved in the day-to-day operations with a focus on brand and performance marketing working closely with CEO and Co-Founder Mark McGarry to scale the business.

“We have successfully completed the first chapter of York Athletics’ story, which was building an end-to-end D2C footwear brand on our terms,” York said. “As we enter the next chapter, our attention is turning to scale and focusing on more ways to bring our shoes to the public. That includes a greater focus on omnichannel evolution through marketplaces as well as wholesale, which is why I am so thrilled with the team we’re putting together to chase down these new goals. Their work will complement nicely what our team has been doing since day one: building an unbelievable product and a brand people want to be part of.”

Charles is managing partner and CEO of FFB Collaboration. Prior to running FFB Collaboration, he spent 11 years at Puma, most recently as SVP North America and head of its wholesale division. He will bring that experience to the company.

Prior to York Athletics, Segel was at ’47 Brand for approximately seven years, most recently as senior category manager, D2C. Cordeiro was most recently head of footwear design at Huckberry and previously held roles at Clarks and BBC International.

Segel and Cordeiro join CEO Mark McGarry, Dan McAuliffe, VP operations and Tami Kirlis, VP marketing. The appointments come as York Athletics recently experienced a strong Q4. In addition, the company launched the York Fit Finder, a three-dimensional foot measurement tool designed to find a user’s shoe size by using the camera on the consumer’s phone or tablet.

Photo courtesy York Athletics