Mustang Survival announced the acquisition of the Ocean Rodeo Dry Wear business. The dry wear solutions for action watersports and commercial marine will be merged into Mustang Survival’s Recreation and Professional dry wear assortment.
California based Wing Group, a manufacturer of inflatable sponsons, small combat craft, whitewater rafting solutions, life rafts, and marine doors and windows, facilitated the recently closed acquisition of Ocean Rodeo Dry Wear to build on its recreational portfolio.
The combined brands will enhance Mustang Survival’s offerings in recreational dry wear. It also acquires interest in a portfolio of intellectual property in dry wear solutions that its team of designers, developers and engineers will use in off-shore sailing, kayak angling, paddling, and commercial marine. The acquisition and Mustang Survival’s push into Recreation watersports will be paired with an nvestment in grassroots marketing.
Mustang Survival president, Jason Leggatt, said, “At the core, Mustang Survival and Ocean Rodeo have a deeply shared commitment to technology and innovation. Our dry wear solutions are tried and tested in the deep cold of the Pacific Northwest, and we know what it takes to build world-class, premium dry wear solutions for the most demanding consumers in the world. This acquisition will be a catalyst that drives us forward to achieving our vision of being a worldwide watersports brand in active dry wear.”
The Wing Group led by President and CEO Andrew Branagh has been expanding its core product offering and reach with acquisitions aligned with its values and mission. Branagh said, “Ocean Rodeo represented an incredible opportunity to become more relevant in the active watersports market. Combining the Mustang Survival Brand, DNA and product, together with Ocean Rodeo technology we can now offer a full assortment of dry wear solutions to increase the commercial appeal to a broader selection of customers.”
Mustang Survival is currently working with all Ocean Rodeo Dry Wear customers and suppliers to develop a smooth transition. Products will be shown and sold on Mustang Survival’s website, and all customer service and operations of the business will be handled by Mustang Survival going forward.
Photo courtesy Mustang Survival
