Developed in response to the changing needs of the active outdoor lifestyle market, the Pertex Fabric Lab is a new online platform designed to build closer relationships and collaboration with its brand partners.
“The primary focus of the Pertex Fabric Lab is to provide our partners with instant access to the latest fabric innovations and developments,” said Steve Laycock, Pertex brand director. “Our customized collections will allow us to provide fabric offerings tailored to the specific needs of individual partners, allowing faster and more efficient fabric selection.”
The Fabric Lab’s functionality includes a searchable fabric library, high-resolution photography, complete fabric data and material sustainability insights. Users can curate their fabric selections, order swatches and submit R&D requests, with a plan to add 3D visualization and fabric data.
Pertex branding and marketing tools, including hangtags and labeling, are accessible through the Fabric Lab and serve as a hub for the latest news about the brand.
Photo courtesy Pertex
