Wilson Sporting Goods plans to open its first stores to support the launch of its first apparel lifestyle collection, Wilson Sportswear.
The apparel line, now available in the U.S. and China, marks the first time Wilson has been positioned as an athletic lifestyle brand.
“For more than a century, Wilson has been designing equipment to the specifications required by the world’s greatest athletes,” said Gordon Devin, president of Wilson Sportswear. “We are excited to extend our craftsmanship, history and heritage to apparel. As athletes continue to redefine themselves, Wilson is redefining the athletes’ uniform, coupling the premium performance expected from Wilson with fresh styles inspired by athletes.”
Wilson Sportswear is expected to drop bi-weekly, with collaborations planned around key moments in sports culture. Initial offerings will be sold exclusively at Wilson.com in the U.S., and WeChat and other leading brand sites in China. Later this year, Wilson will open its first retail locations in Chicago, New York, Beijing, and Shanghai.
With the launch of Wilson Sportswear, the Wilson Advisory network of more than 10,000 professional athletes, coaches and teaching pros will support the launch.
Photo courtesy Wilson
