PeopleForBikes Coalition Board of Directors, comprised of 22 bike industry leaders, met virtually for its semi-annual meeting on May 18.
The Board’s primary topic for the meeting was embracing consumers in the U.S. who have discovered, or rediscovered, cycling in 2020 and providing them with the infrastructure to keep cycling.
The Board and staff agree to double down on its mission of getting more consumers on bikes more often through “fun, safe places to ride that are close to home through improved and expanded bicycling infrastructure both on-road and off.”
The board approved five new members: Claudia Wasko, VP Bosch eBike Systems Americas; Allison Straub, president of Burley Design; Gloria Hwang, founder and CEO, Thousand; Rich Tauer, president, Quality Bicycle Products, and Mike Radenbaugh, CEO and founder, Rad Power Bikes.
Brandee Lepak, former president of the National Bicycle Dealers Association and owner of Global Bikes and Adam Micklin, chair of the Bicycle Product Suppliers Association Trade Association Committee and vice president of global sales for Felt Bicycles, stepped down from their positions on the Board.
PeopleForBikes’ VP of Marketing and Communications Jose Maldonado presented to the board its latest features, available through the industry’s route-finding and platform, Ride Spot. The platform’s new “Challenge” features allow companies to reward riders for reaching frequency and mileage goals, providing an incentive to keep new riders cycling.
Adam Micklin, chair of the Bicycle Product Suppliers Association Trade Association Committee, gave an update from the committee and six coalition subcommittees. Topics included working with theU.S. Office of Trade and Congress on reducing Section 301 tariffs, expanding PeopleForBikes primary research and industry data available on the Business Intelligence Hub, industry DEI, and an expanded scope and increased capacity for e-bikes and eMTBs.
Photo courtesy PeopleForBikes
