Black Diamond Equipment, a brand of Clarus Corporation, appointed Anthony Rivera as its business unit director for the apparel category. Rivera was the former senior manager of merchandising for Arc’teryx.
“We are very excited to have Anthony join our team at Black Diamond,” said Clarus President John Walbrecht. “His diverse work experience, passion as an athlete and avid user of our equipment provide him with insight that is so critical for BD. He is the ideal candidate to lead our apparel team at a time when the program is seeing huge momentum and the collection is expanding to meet the needs of climbers, backcountry skiers and riders, and trail runners.”
Rivera joins Black Diamond as an omnichannel manager with over 12 years of buying, merchandising, team building, and managing revenue. His experience is showcased in former roles as the global merchandise manager at Burton, business unit manager and director of operations & strategy at Outerknown, and most recently at Arc’Teryx as its senior manager of merchandising.
In his new position, Rivera will be responsible for creating the strategic direction of Black Diamond’s apparel category including business and product launch planning, global product line management, product development, and consumer-driven product initiatives.
“Black Diamond has long been an admired and trusted company with a commitment to design,” said Rivera. “It is a unique challenge and great opportunity to apply my knowledge and skills to a brand as unrelenting as Black Diamond, and especially to the brand’s core users who are just as demanding.”
Photo courtesy Black Diamond
