Manufacturers have until March 31 to contribute to the Outdoor Industry Association's first benchmarking study for the industry.
The OIA study, which has been designed with input from an advisory panel of over 30 outdoor businesses, will allow outdoor industry manufacturers to compare gross margins, operating expenses, inventory turns, salaries for specific positions, and several other categories with similar manufacturers in the industry in terms of revenue base and manufacturing type (equipment, apparel, footwear, and accessories).
Participation in the survey is free and confidential, and OIA membership is not required.
For completing the survey, participants will receive a complimentary copy of the Performance Analysis Report for the entire industry and a personalized Profit Improvement Profile for their company.
Profit Planning Group (PPG) will administer the survey and distribute results to participants. PPG has conducted over 100 profitability and compensation surveys annually for over 20 years more than any other firm without a breach of confidentiality. The survey information is used solely to create the report and will be permanently deleted once the data is coded into the system. OIA will never see individual data.
Manufacturers can access the survey on the Profit Planning Group website (www.profitplanninggroup.com/surveys and select “OIA” in either drop-down menu) or by faxing a request to Profit Planning Group at 303.444.9245.
