L.L. Bean has placed creative duties on its $40 million advertising account into review, according to adage.com. L.L. Bean currently does not have a creative agency of record and has been farming out work to agencies on a project basis. Its media agency of record, WPP Group's Mediaedge:cia, is not affected.
Speaking to adage.com, an L.L. Bean spokeswoman declined to discuss the scope of the agency review, saying the company “was really in the preliminary stages” but confirmed that it has retained consultant Select Resources International,
