Gill Fishing announced the hiring of a new sales agency, Jeff Robles & Associates.
The angling apparel maker expects the partnership to drive growth in the agency’s 17-state territory in the Western U.S., expanding its dealer base and establishing a presence in mass specialty retail. The agency has deep roots in Texas and California, two of Gill Fishing’s top target regions.
“The team at JRA has critical relationships with the dealers we need to make Gill a top brand in fishing apparel,” said Tom Houston, sales director for Gill North America. “We aren’t reinventing the wheel with JRA. Jeff and his team spent the past few years growing a new brand in the fishing market into a multimillion-dollar business.”
“We’re excited to be joining forces with the Gill Fishing team,” said Jeff Robles, president of JRA. “We’re proud to already work with some of the strongest and highest quality innovators in the outdoors, and Gill Fishing fits right into that mix.”
Photo courtesy Gill Fishing
