Rhone opened its third location in New York City in the Flatiron District and announced plans to expand to Boston.
Located at 133 5th Avenue, New York, the Stamford, CT men’s activewear brand’s flagship measures 1,500 square feet. Customers to the store can shop Rhone’s full assortment, including its Commuter Collection, activewear and technical pieces, which feature the brand’s proprietary GoldFusion technology.
“Our focus has always been on how Rhone can add value and create a sense of community for our customers,” said Rhone co-founder and CEO Nate Checketts in a statement. “With these two retail locations, we’re deepening our commitment to meeting customers where they are, establishing meaningful, in-person connections, and providing top-notch experiences.”
Designed in partnership with Virginia Maggiore of Retail Design Collaborative, the store features furniture from Herman Miller and Design Within Reach. Rhone’s ongoing collaboration with home workout system Tonal is also present in the location, where visitors can test out the high-tech equipment. Beyond its physical fixtures, the store aims to create a sense of community through a monthly run club.
Rhone’s next store opening will be at 174 Newbury Street, Boston, Founded in 2014, Rhone operates a further two stores in New York at Hudson Yards and Midtown Manhattan and a third location in its hometown of Stamford, CT.
Photo courtesy Rhone
