March 10, 2021 (Katy, Texas) – Today, Igloo debuted ECOCOOL™, the world’s first hardside coolers made with recycled plastic. Redefining the cooler market and arriving this spring, the ECOCOOL collection, includes five cooler styles each made in the USA with a recycled resin compound that is the first of its kind in repurposing post-consumer plastic derived from discarded plastic yogurt cups and milk jugs that would normally end up in landfills throughout the world. Check it out here: igloocoolers.com/eco
“We are very proud to introduce the world’s first hardside coolers made with recycled plastic,” stated Dave Allen, CEO and President of Igloo. “We’ve had a series of industry firsts since Igloo was founded in 1947, so we’re happy to continue this tradition while also moving forward significantly in our mission to become the most environmentally friendly cooler company on Earth.”
With the initial production run of ECOCOOL, Igloo will utilize 58 tons (116,383 pounds) of recycled resin, which is equivalent to saving the landfill space of 10 football fields. From a 7-quart Little Playmate to a 90-quart roller cooler, the ECOCOOL collection ranges $24.95–$99.95, is delivering to REI stores and REI.com now, and will be available on Igloocoolers.com April 22.
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