Rapala VMC Corporation announced promotions that will continue to accelerate the growth and performance of the company’s U.S. operations.

“At Rapala, we strongly believe in building a team worthy of delivering the best to our customers,” said Tom Mackin, President, Rapala USA. “These promotions reflect a culture where we develop talent from within while bringing in new talent to continuously drive operational excellence.”

The latest sales, finance and operations promotions and hires at Rapala VMC Corporation include:

Ryan Rohrbach has been promoted to vice president, Finance and Operations for Rapala VMC Corporation from VP of Finance and Administration. In his new role, he will oversee all operations for Rapala USA and continue in his role as COO of 13 Fishing/DQC International, a related company to Rapala VMC Corporation.

Travis Tuma has been promoted to vice president, sales from director of sales. In his new role, he will lead sales operations for Rapala VMC Corporation in the U.S. He has more than 25 years of experience in the outdoors and fishing industry, and joined Rapala VMC Corporation in 2006 as sales manager.

Lisa Roedel has been promoted to director of operations from manager operations and product data. In her new role, Roedel will continue to direct the company’s operations while lending her expertise to Rapala Canada and the company’s U.S. warehouse operations.

Sam McSharry joins Rapala VMC Corporation on April 1, 2021, as regional sales manager, North Central region. With more than 12 years of experience in the fishing and outdoor industry, McSharry joins Rapala VMC Corporation from the Rassat Outdoor Group, where he worked as a sales associate serving Wisconsin and the Upper Peninsula of Michigan. Named Rapala salesperson of the year in 2014, McSharry brings extensive merchandising and sales experience to his new role at Rapala.

Photo courtesy Rapala VMC Corp.