Adidas Golf has hired Encinitas, Calif.-based NYCA to plan and execute the brand's global creative and communication strategies for all shirts, pants, shoes, outerwear and eyewear. NYCA will coordinate planning for television, print, on-line, special events, in-store static and interactive displays, and unique promotions.
NYCA, a full-service advertising agency, opened its doors and arms to the world in March 2002. Clients include TaylorMade Adidas Golf Worldwide, Barona Casino, San Diego Convention and Visitors Bureau, New Dental Choice, Rossa Putters, Maxfli Golf and others.
Adidas Golf's revenues exceeded $300 million in 2006 and is among the fastest growing apparel and footwear brands in golf.
