Cascade Designs announced the addition of three new hires to its product development and marketing teams. Kalon Pilmanis will serve as senior director, product; Jeff Moberg will work as a product line manager; and Ashley Brown will assume the role of senior copywriter.
Pilmanis comes to Cascade Designs with a background in product development, most recently as VP of Product Development and Product Management at Gerber. He has over 15 years of experience in the outdoor industry and has a track record of developing innovative gear with domestic and global manufacturers. In his new role, Pilmanis will support product development for Cascade Designs on a global level.
Moberg comes to Cascade Designs from Stio. He has also worked with other brands, including Oakley, Fanatics and Under Armour in product line management roles with over 14 years of experience.
Ashley Brown comes from REI, where she was a product copywriter and editor for its Co-op Journal. Before REI, Brown worked as a copywriter and content marketing specialist at ExOfficio. She will be involved in the copywriting process for all of the Cascade Designs brands.
“We’re beyond excited to welcome these industry veterans to the Cascade Designs team,” said James Cotter, CEO, Cascade Designs. “With proven results and skillsets that perfectly match what we were seeking, Pilmanis and Moberg will add considerable value to our product team.”
