Major League Lacrosse (MLL), the professional outdoor lacrosse league, and Gear-Up Sports Worldwide announced that they have agreed upon a two-year extension of its sponsorhip agreement. Gear-Up Sports first joined the league as an Official Partner and Equipment Supplier in February of 2007. The company's Glide SS high-performance athletic sock was first used by Major League Lacrosse teams this past season.
“The Glide SS is an innovative product and we strive to provide our players with the best available equipment,” said according to MLL Commissioner David Gross. “Gear-Up Sports is on the cutting-edge of performance athletic apparel development and we are pleased to continue this partnership.”
This agreement extends Gear-Up's position as an Official Supplier of Major League Lacrosse and its ten teams, and the designation of the Glide SS as the Official Socks of Major League Lacrosse and its ten teams through the 2009 season. Major League Lacrosse will receive cash as part of the deal and each team will once again receive Glide SS socks customized with their team logo.
“We are thrilled to continue our relationship with Major League Lacrosse under the leadership of Commissioner Gross. Lacrosse is one of the fastest growing sports worldwide and we believe our partnership will enable even greater opportunities for retailers, consumers and the sport,” said Matt Stucke, President, Gear-Up Sports Worldwide.
Gear-Up Sports will also emphasize its MLL partnership in their advertising and through the production and sale of MLL branded apparel, which will be available at MLL games, online through authorized dealers, and through The Sports Authority and Modell's stores nationwide.