Interbike is considering bringing the blueprint for its Las Vegas Outdoor Demo to the East Coast next fall. Show management hopes an East Coast Demo would attract retail stores and store employees who do not attend Interbike.
Its proposed venue is Roger Williams Park, outside of Providence, RI. Interbike has set tentative dates of Oct. 16-18, 2008, for the regional event. The first two days, Thursday and Friday, would be trade-only; Saturday would be open to the public.
While the park doesnt offer epic riding, it will allow retailers to test multiple categories, including utility bikes. Its convenient location also will draw consumers for the public day. Interbike is gathering feedback from retailers and suppliers about the concept. It sent out a survey to retailers in the Mid-Atlantic and New England regions to gauge interest, but initial response from key customers has been positive. If industry support is strong and the event budget works, Interbike will commit to the regional event.