Matrix Fitness has formed a strategic partnership to bring iFit’s connected fitness technology and content to its home fitness portfolio.
The announcement coincides with the launch of Matrix’s touchscreen consoles. Studio classes led by iFit’s trainers will be accessible across most modalities offered by the company.
“Connected and immersive fitness experiences are playing a larger role in our customers’ lives, and we are very excited to partner with iFit as they have a proven track record of providing industry-leading and best-in-class fitness content,” said Bob Zande, president of Johnson Health Tech Retail, Inc., the parent of Matrix Fitness.
“We are thrilled to join forces with Matrix and bring the iFit experience to the company’s product portfolio and extensive network of customers,” said Mark Watterson, president of iFit. “Matrix’s portfolio of premium fitness equipment and iFit’s technology-connected fitness platform are highly complementary. This partnership allows us to expand iFit to a new set of fitness platforms and retail channels, helping us connect with even more people through motivating, inspiring and interactive workouts.”
