LaserMax, the division of Velocity Outdoor, announced that Dunkin Lewis has been named the manufacturer’s representative within the U.S.
The partnership between LaserMax and Dunkin Lewis will begin on January 1, 2021. Dunkin Lewis, founded in 1956, is based in Birmingham, AL, and considered one of the oldest and largest companies in sales and marketing to the manufacturing representative business.
“We are extremely excited to have a team like Dunkin Lewis on board,” said Tom Beecher, director of business development for Velocity Outdoor. “From day one they spoke our language and understood the opportunities the LaserMax products offered both consumers and retailers alike. They are poised to hit the ground running.”
LaserMax produces advanced laser sighting systems for personal protection, home defense and training use.
“LaserMax is the preeminent brand in laser technology and their product line fits perfect into our portfolio,” says Jonathan Small, president of Dunkin Lewis. “They are continually evolving the products and with the investments they are making into the brand, we know it will be a huge growth category for the retail market.”
