Reef, a subsidiary of VF Corp., promoted Lindy Williams to Girls
Marketing Director and PJ Connell to Mens Marketing Director.
“I am confident that this talented team will provide the necessary
focus take Reef to new heights in 2008 and beyond,” said Kevin
Flanagan, Reef VP of Marketing. “Both have been instrumental in growing
Reef during the brands explosive year where we added a full girls
collection and the environmentally friendly Reef Redemption line.”
As Reef Girls Marketing Director, Williams will direct advertising, PR,
events, web/media, trade shows and POP efforts for Reef girls. She has
been has been with Reef for over five years, including three years as
Public Relations Coordinator. She started her career working at Surf
Diva.
“The addition of the girls' swim and sportswear line has given me an
incredible opportunity to continue to grow with Reef. It's an
extraordinary brand, backed by a passionate team of talented people and
great product. I'm thrilled to be a part of it,” said Williams.
As the Mens Marketing Director, Connell now oversees advertising,
multimedia, tradeshows, in-store marketing, PR and events associated
with the mens business. Connell has been Sport Marketing Manager at
Reef for the last two years. Previously, he spent three years as
the Media Relations and Event Manager for Rip Curl. The last two years
hes acted as the Sport Marketing Manager at Reef.
“It's an exciting time to be with Reef. Moving into 2008 our boys Bobby
Martinez, Ben Bourgeois and Jay 'Bottle' Thompson will be waving the
Reef flag on the elite World Tour, as the mens apparel and footwear
business continues to grow” says PJ Connell, Mens Marketing Director.
“It's an honor to be able to get behind the Reef brand and help drive
its success.”
