Burton Snowboards announced the grand opening of its Burton Hub in the River North (RiNo) Art district of downtown Denver.
“We’ve been carefully planning and building our Denver store for years now, and it was so exciting to finally open our doors to the Colorado community just in time for the holidays,” said John Lacy, CEO of Burton. “We have a number of protocols in place to help our customers shop safely at the Denver store, including reduced store occupancy, as well as social-distance friendly services like curbside pick-up and phone orders. With Colorado resorts beginning to open for the winter season, our Denver Hub will be a convenient new place to pick up gear, then head to the mountains for some fresh air, and hopefully plenty of fresh snow.”
The 6500-square foot space includes a retail store, a wholesale showroom, kitchen, and multi-purpose rooftop penthouse. This location will allow Burton to streamline its customer service, including warranties, exchanges, and product information. Burton said the hub pays tribute to the history of snowboarding and Burton’s Vermont roots. By using architectural materials such as oak and raw finish steel, it visually conveys the feeling of being immersed in the outdoors through elements that evoke freshly groomed runs, wind-blown snow and forests.
This is Burton’s first Hub in Colorado, joining the brand’s Boulder flagship and six other retail locations in the state. It’s also the fifth new Burton Hub the brand has opened worldwide with Zurich, Munich, Montreal, and Stockholm opening over the course of the past three years.
Photo courtesy Burton
