MLB All-Star Pitcher, NL Cy Young finalist Trevor Bauer has partnered with Lids. With the partnership, Lids, celebrating its 25th year in business, will become the exclusive headwear retailer for Bauer.
Bauer is the first MLB player to partner with Lids in its history. Following the buzz around his personal merchandise and custom cleats earlier this year, Bauer and Lids will launch several limited-edition custom hats, t-shirts and customizations throughout the year. Bauer will also be featured in original content and in-store displays.
“I’ve been a Lids customer for many years,” said Bauer. “As I’ve become more invested in design and branding in recent years, the opportunity to collaborate with such an iconic retailer, especially as its first MLB athlete partner, is really meaningful.”
Bauer joins a roster of athletes and entertainers that have partnered with Lids.
“Trevor Bauer has been electric on the mound and equally impressive off the field through his content and branding,” said Lawrence Berger, co-founder and partner at Ames Watson and Chairman of FanzzLids Holdings. “Lids has been the leading headwear retailer for years, in large part due to the popularity of baseball hats, and we cannot think of a better individual to be our first MLB athlete partner than Trevor. We look forward to combining his passion for design with our talented creative team to make some incredible merchandise and content.”
Lids is the largest retailer of hats in North America with over 28 million sold per year across its 1,200 locations. Beyond hats, Lids is the largest brick & mortar retailer of licensed sports product in North America with a growing non-sports branded business.
Photo courtesy Lids/Trevor Bauer
