Fabletics announced a partnership to become Hydrow’s official apparel partner and to sell Hydrow’s rowers to its members.
Hydrow’s at-home rowers, featuring live and on-demand athlete-led workouts, will be offered to Fabletics’ community of more than two million VIP Members as well as available online and at Fabletics’ 51 retail stores. Exclusive accessories and a gear package will also be offered.
“We sought out a partnership with Hydrow because we believe they offer one of the most exciting workout experiences available today,” commented Adam Goldenberg, co-founder and co-CEO, TechStyle Fashion Group, the parent of Fabletics. “We know that 73 percent of our two million VIP Members are working out more than three times per week and that they love trying something new. With Hydrow, we are bringing them the best workout they can get in 20 minutes – demonstrably more effective than cycling or running. We are thrilled to kick off this collaboration and bring Hydrow to our community.”
“Hydrow is committed to breaking barriers in rowing and making the sport accessible to everyone. Our partnership with Fabletics will help us continue to advance our mission,” said Bruce Smith, CEO of Hydrow. “By collaborating with Fabletics’ loyal and expansive community, we will be able to bring the Hydrow experience to millions of people who are in search of a workout that not only pushes their body but focuses their mind. We look forward to this meaningful partnership with Fabletics and to bringing them on board as our exclusive apparel partner.”
Photo courtesy Hydrow
