Lotto Sport Italia will open a new Lotto Store in Treviso with the presence of the Treviso Football Club team. The players of Treviso FBC, accompanied by the coach, Giuseppe Pillon, will be at the opening of the 35th Lotto Store. The single story, 370-square metre floor space uses a new merchandising concept. To ensure the important visibility is given to the Lotto brand in the city, there are 4 large brightly lit window spaces in a mall-office complex on one of Treviso’s busiest traffic arteries.

In Italy, the Treviso Lotto Store is the 35th to be opened following Verona and Serravalle as part of an intense retail plan that will continue until the end of the year.

As to abroad, the opening policy concentrates on Eastern Europe and Asia during this phase. The latest inaugurations, in chronological order, have been in Ukraine, Romania and Russia, in which last country a Lotto Store has opened its doors in one of the most important shopping centres in Moscow.

In the Far East, the openings continue, however, in Korea and China, as well as in Hong Kong, especially along the main shopping streets.