Hot Tuna PLC, based in Costa Mesa, CA, appointed Niels Anders Juul as
chief executive officer. Juul, who originates from Denmark, joins Hot
Tuna from Von Dutch, where he was most recently Managing
Director. 

Juul will be based in Costa Mesa, and he will be responsible for
overseeing the overall development of the brand and managing Hot Tuna’s
worldwide operations located in London, Sydney and Costa Mesa. He will
be reporting to Elle Macpherson, creative executive director, and on
the board of Hot Tuna International PLC, listed on the London Stock
Exchange (AIM).

“Hot Tuna is happy to welcome Niels to the team. His experience, wisdom
and insight in the fashion industry will significantly benefit Hot
Tuna’s development,” says Elle Macpherson. “We look forward to working
with him.”

Juul successfully managed a growth from $5 million to $50 million in
revenue over three years in worldwide sales of apparel alone. Mr. Juul
was also responsible for the design and launch of the successful Von
Dutch Eyewear collections that is currently distributed in over 15
countries. His knowledge of the global retail markets will be integral
to Hot Tuna’s future growth.

“With the tremendous heritage of Hot Tuna, I see an exciting
opportunity to boost the presence of a label that dares to be different
and is as cutting edge as it was in its original form, back in
Australia in 1969,” says Niels Juul. “Working with Elle Macpherson and
her sharp creative vision, I believe that Hot Tuna will make a lasting
impression in the surf-market. Through an uncompromising approach to
product development, it has the potential to make a real impact as a
young fashion label, because it represents a culture, an attitude and a
lifestyle that is truly global.” By staying true to this lifestyle and
pursuing consistency in design and visual expression, we can explore
all sorts of product categories with Hot Tuna, while we maintain
authenticity and establish something credible in the surf-world and
relevant in the marketplace.

While headquartered in London, Hot Tuna (International) PLC 
maintains offices in Sydney, Australia, and in Southern California in
the USA.