Several of the country’s largest gyms, including Anytime Fitness, Planet Fitness and SnapFitness, announced a new campaign called “Fight It With Fitness” – a call to action that urges Americans “to get healthy and recognize that fitness is essential to fighting the COVID-19 pandemic and to overall health and wellness.”
The brands, which collectively operate more than 5,900 gyms and clubs throughout the U.S., also committed to a 5-point pledge to help Americans stay safe while prioritizing their health and returning to the gym:
- Maintaining social distancing
- Commitment to enforcing required capacity limits
- Enhanced sanitation protocols
- Adherence to local government and CDC guidelines
- Mask policies in line with local requirements
The campaign calls on Americans to take the #FightItWithFitness pledge: Take a walk, ride a bike, tap into virtual workouts from gyms and studios across the U.S., and more. Consumers are invited to share their stories online via #FightItWithFitness.
“The COVID-19 pandemic has worsened a physical and mental health crisis in America,” said Chuck Runyon, co-founder and CEO of Self Esteem Brands – the parent company of Anytime Fitness, Basecamp Fitness and The Bar Method – and spokesperson for the Fight It With Fitness campaign. “We are calling on Americans to join us in fighting COVID-19, diabetes, depression, obesity, hypertension, heart disease and more with exercise. In turn, we as members of the fitness industry are committed to helping Americans stay safe with our 5-point fitness pledge.”
Brands participating in #FightItWithFitness include: Anytime Fitness, Planet Fitness, SnapFitness, F45, The Bar Method, Basecamp Fitness, Yogafit, Steele Fitness and Fitness on Demand. More information on the campaign is available at FightItWithFitness.org.
Photo courtesy Fight It With Fitness
