Spenco Medical Corporation has appointed Chris Picini as Northeast Sales Director, a newly created position within the company. Picini will be responsible for expanding Spenco's business opportunities in the Northeast within the sports and specialty market.

Picini most recently worked at Global Accessory Group in New York, NY where he was national sales manager from 2006 to 2007. Prior to his position at Global Accessory Group, he was sales manager for Apple Sports in Ronkonkoma, NY in charge of developing business and sales with golf specialty and full line sporting goods retailers.

“Given our substantial business in the Northeast, we felt it necessary to create this position to serve our dealers,” said Ryan Cruthirds, Spenco Sales Director. “Chris will work closely with our independent rep teams and in-house account managers. We look forward to the positive impact he will have in this region.”

Picini reports directly to Cruthirds and is based in East Patchogue, NY.