The Grassroots Outdoor Alliance unveiled its new 'dual' web portal. The new web presence includes the Alliance's blog and a website portal.
The Alliance chose to have a dual web presence to encourage daily interaction. The Grassroots Outdoor Alliance blog offers the industry's first shop-generated reviews section of gear, events and local trails recommendations.
Also featured on the blog are shop highlights and conservation event descriptions, and shop-generated “Sweet Spot lists” for visiting outdoor enthusiasts
