24 Hour Fitness announced plans and strategies to reopen clubs post-COVID-19 as state and local governments and public health agencies indicate it is safe to do so and as stay-at-home orders are lifted.
24 Hour Fitness clubs reopened recently in Dallas and Houston, TX respectively with the next slate of clubs scheduled to reopen in the coming weeks in Hawaii, Miami, FL and Austin, TX among other markets including parts of the East Coast and California.
24 Hour Fitness expects nearly 50 percent of its club portfolio to be reopened in June with the remaining clubs to be reopened by late July/early August 2020.
24 Hour Fitness has put in place a comprehensive program to ensure a healthy and safe club environment for team and club members:
- Touch-free check-in can now be accomplished in the club through the 24 Hour Fitness free 24GO personalized fitness app just by using your phone and the 24GO app;
- Social distancing will be promoted throughout clubs with signage, spacing indicators and more. This may include temporary closures of amenities that cannot be used under social distancing guidelines and decommissioning select cardio and strength equipment throughout the clubs to ensure proper spacing;
- Signage at the club exterior and throughout the club’s interior to help remind members and team members of important safety protocols;
- Personal training and studio classes may meet in carefully chosen club areas where members can safely maintain social distancing;
- Clubs will be open from 5:00 a.m. until 9:00 p.m. daily;
- Clubs will initially be open for 60-minute sessions throughout the day (with reservations to be made one day in advance through the 24GO app). Each workout session is followed by a 30-minute closure for club cleaning between sessions in addition to already stringent cleaning procedures;
- While some clubs are temporarily closed, as well as after clubs are reopened, members are encouraged to utilize the 24GO app for a selection of over 1,500 workouts that can be conducted anywhere with or without equipment and based on available time. The Company also recently launched 24GO LIVE, a 24/7 workout experience broadcast on the 24 Hour Fitness YouTube Channel, among other virtual fitness solutions.