Calgary, AB – When a person shops on kneedfootwear.com they are now greeted with the message:

This Is A Last Resort

Before purchasing here, first review our dealer locator as what you KNEED may already be available at a store near you. Local dealers often offer delivery or curbside pickup. Shopping locally more directly supports a local business and reduces costly and more environmentally damaging single pair shipping. If you don’t have a dealer conveniently located near you, or your dealer doesn’t offer shipping, please indicate at checkout the local dealer you would like to support and we will share the proceeds with them.

“Until now Kneed has exclusively driven shoppers to their local dealers but many dealers are either choosing to be closed for the health of their community or regulations have temporarily closed them. This is an uncertain economic time for our independent retail partners. While stores are closed we have first responders and an essential workforce that is on their feet all day and needs support. In addition, running and walking are activities that help people maintain their health while social distancing. In keeping with our mission of supporting local dealers, the customer can indicate their preferred dealer to support or we find the nearest dealer to their delivery address. This initiative results in both the shopper and the local dealer being simultaneously supported” – Jonathan Koops, Co-founder.

A Kneed dealer partner, Susan Koblinska of Fitness Sports shared, “Kudos to you all for doing such a great thing for the specialty channel!!  Every Brand in this industry should take a look at what you are doing to keep us in the frontline.”