The first El Naturalista store in the United States has opened in Santa Monica, California. The new concept shop design is completely inspired by nature. There are currently three additional El Naturalista stores: the first one was built in Taipei (Taiwan) in 2005, the second one in Berlin in May 2006 followed by another shop in Helsinki in August of that same year. More El Naturalista shops are scheduled to open in Paris and Barcelona soon.
General Manager Pablo de la Peña was thrilled when he first saw the realization of the concept store on Montana Avenue, recently named in the March issue of Vanity Fair as the shopping destination for the New Hollywood set. Concerning future plans he said: “This is just the beginning! We are planning to open another 25 shops worldwide within the next two years.”
One concept El Naturalista will always abide by is the fact that every new line is inspired by nature and manufactured following a strict Eco-Policy.
The Ralph Libonati Company (RLC) distributes the El Naturalista brand in the United States.
“We have a long and successful history of introducing brands to the U.S. market,” said Steve Libonati, President of RLC. “Six years ago El Naturalista created the eco-fashion comfort category and they have taken this trend to a new level. The El Naturalista philosophy is in synch with the growing social and environmental conscience of the US consumer leading to our explosive growth this past year. The timing couldn't be better for us to open this store.”
