Holubar Mountaineering opened its first mono-brand flagship store at 405 W. 14th Street, in New York City. Located near the Chelsea Market, the store is the first of a series which will be opening in the next two years with plans to open five stores in North America and five in Europe.

Spanning 6500 square feet among three floors, the store’s interiors offer a wood-paneled aesthetic as well as archival imagery hanging on the walls. The store also includes a curated selection of independent travel magazines such as The Surfer’s Journal and Les Others, to name a few.

The brand’s executive offices and an in-house showroom are also housed inside the flagship. Starting from April 2020, the retail space will also be used for the organization of brand-related monthly events.

Photo courtesy Holubar