Sugoi Performance Apparel appointed Sportlab S.r.l. as their new sales agency for Italy. Sportlab is active in the Italian sports retail market, based in Volpago near Treviso, has taken over sales to and servicing sports and running retail outlets in the Italian market. The bicycle oriented apparel line will be launched to dealers end of 2007 with the Spring 08 collection.

“We are pleased to have found a partner with excellent market knowledge and dealer access. Vinicio Rossi and his team of nine in-house and traveling sales staff will be instrumental to introduce Sugoi and drive sales in Italy,” says Federica Calgaro, Sugoi’s European Sales Manager.

Sportlab currently represents Saucony running shoes, Lee Cooper Jeans, Admiral soccer equipment and Logstoff fashion bags.

“”I'm very proud to be handling the new market entry of the Sugoi brand.” says Vinicio Rossi, Sales and Marketing manager of Sportlab. ” Sugoi products have a known reputation as a high tech and high value premium brand – both good arguments to convince professional sports and running gear dealers in Italy to carry the brand.”