Bend, OR, January 28, 2020 – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year sponsorship with U.S. Ski & Snowboard. The brand has signed on as the official water bottle and drinkware supplier of the U.S. Ski & Snowboard Team.
Through the program, Hydro Flask insulated products will be used by U.S. Ski & Snowboard Team athletes, coaches and staff while travelling, training and competing across seven disciplines – including alpine, freeski, freestyle, cross country, ski jumping, Nordic combined, and snowboard. Additionally, U.S. Ski & Snowboard and Hydro Flask will team up to offer consumer experiences and co-branded products.
“Our headquarters in Bend are neighbor to one of Oregon’s premier ski and snowboarding destinations, where many of our employees spend quality time outside of work. We’re excited to support an organization that aligns with our culture and hometown roots,” said Hydro Flask General Manager Scott Allan. “Our mission to inspire happier, healthier and more sustainable lives outdoors makes partnering with U.S. Ski & Snowboard the perfect fit for our brand.”
The multi-year program will also see the U.S. Ski & Snowboard team through the 2022 Olympic Winter Games in Beijing.
“Hydro Flask is known for innovation and performance, and we’re excited to share their insulated products with our world-class athletes and fans,” said Andy McKeon, Chief Marketing Officer of U.S. Ski & Snowboard. “This program will help support winter sports athletes by keeping them hydrated throughout training and competition, including the 2022 Olympic Winter Games. At the same time, replacing single-use containers with Hydro Flask’s reusable bottles while traveling and in everyday life will help reduce plastic consumption and waste – an effort that is important to us.”
Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award. The Company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.
