Vibram is sponsoring the American Bouldering Series and the Sport Climbing Series.
“Bouldering and sport climbing are at the core of the Vibram experience,” says Lawrence Anastasi, Vibram USA sales and marketing manager. “And with the recent launch of our XS Grip climbing compound, Vibram hopes to enhance the experience for both new and experienced climbers.”
The American Bouldering Series holds 130 youth and adult competitions countrywide, between October and March, 10 regionals championships in mid-January and the national championships in February. The Sport Climbing Series is a spring and summer series throughout the country, beginning in early March and culminating with the national championships in July.
For Vibram the sponsorship provides them with an opportunity to reach out to the climbing community through membership communiqués; and booth presence, giveaways and signage at the competition regionals and finals.
“This investment enables us to continue to promote Vibram to a younger, broader audience, while maintaining our roots in the climbing community,” says Anastasi. “Additionally, it allows us to communicate the benefits of XS Grip, the new standard in climbing rubber performance, as well as strengthen partnerships with our climbing shoe customers.”
