Envoy B2B announced today that they will be welcoming California Cowboy as a new client. California Cowboy, located in San Francisco, CA, is a lifestyle apparel brand whose products are cleverly designed to enhance real-life social experience. They’ve innovated the Aloha shirt and designed the first ever Apres-Ski Shirt. California Cowboy has dialed in their product, and are looking to expand their Direct-to-Consumer business by adding more wholesale accounts through partnering with Envoy B2B.
By partnering with Envoy B2B as their wholesale ecommerce provider, California Cowboy will be positioned to create strong partnerships with their retailers by offering them a personalized and easy-to-use platform to learn about their brand, check out the product line and new styles, and place orders on their own time.
“We’ve shopped around and found Envoy to be a great fit for where we are at as a company. As a startup, the price-value proposition is key for us. Envoy’s product offering gives us the flexibility and functionality we need to affordably scale our business.” said Drew Clark Founder of California Cowboy.
Overall, Envoy’s tools and services will help California Cowboy go completely digital at trade shows, show their product line, sign up new retailers, and place wholesale orders, all from the Envoy B2B iPad/iPhone application. Outside of the trade show, retailers will have constant access to the California Cowboy B2B site, which will allow them to view unique pricing, check inventory, and submit their pre-book or replenishment orders.
“California Cowboy gets it. They understand that to be successful at wholesale you have to support your retail partners. We are thrilled to be helping drive that strategy as their B2B wholesale software provider” said Jon Faber CEO of Envoy B2B.
