Rivals Media, an AZ-based sports and entertainment fan engagement fundraising platform, announced True Hockey as the title sponsor for the upcoming Jeremy Roenick Charity Challenge.
The partnership kicks off with JR’s Charity Challenge on January 1, 2020 during the NHL Winter Classic game between the Dallas Stars and Nashville Predators in the Cotton Bowl stadium. Proceeds from the challenge will benefit the JUJU Foundation, founded by former USC Trojans and current Pittsburgh Steelers WR JuJu Smith-Schuster.
“We are excited to work with True Hockey and have them as our title sponsor for JR’s Charity Challenge” said John Cioe, CEO of Rivals Media. “They are an ideal partner for our hockey events and provide an authentic partner to enhance our prize packages and overall player experience.”
“True Hockey is excited to partner with Rivals Media and JR’s Charity Challenge during the Winter Classic and future events” stated True Hockey Sr. Director of Global Sales & Marketing Dave McNally, “We look forward to collaborating with their Live Fan Engagement Platform to drive awareness of the True brand to participants across North America.”
JR’s Charity Challenge is an online fan engagement platform where fans can donate money to support JuJu Smith-Schuster’s Foundation and play a live predictive game during the NHL Winter Classic on New Year’s Day in Dallas, TX. Fans and celebrities will vie for the top spot on the leaderboard by picking from a series of questions that ask the winner of the game, which team scores first, what goalie has the most saves, etc. Past celebrity leaderboards include MMA personalities and fighters, NFL Hall of Famer Brian Urlacher, MLB World Champion and current Dodgers personality Jerry Hairston, Jr., former NBA player and coach Vinny Del Negro, as well as PGA Tour winners Matt Jones and Ted Purdy. Rivals recently hosted another challenge with MMA announcer Jon Anik during UFC 245 on December 14, 2019.
