SnowSports Industries America’s Winter Feels Good campaign and Snow Monsters are partnering to teach children how to dress for snow sports activities with a new interactive tool on the www.winterfeelsgood.com website that features Snow Monsters’ Snowball the Tiger and the Snowboard Beaver. The tool will also be featured on all Snow Monsters sites provided to more than 100 resorts in the U.S. and Canada.

It will be introduced at the Pennsylvania State Alliance for Health, Physical Education, Recreation and Dance (PSAHPERD) Conference at Seven Springs Resort November 30 – December 2, 2006. The Pennsylvania Ski Areas Association (PSAA) promotes Snow Monsters in its fourth-grade “passport” program booklet and is working with Winter Feels Good in that state to increase participation in snow sports through school-based programs.

The interactive learning tool, created by North Pole Design Company, enables children to understand layering and other dressing concepts through a click and drag operation that allows them to dress the Snow Monsters characters online. Each click offers a short tip as to why each item of clothing is important. The outline for this new learning tool, also available to teachers, was developed by SIA’s Education Department and Jo Garuccio, director for the Ski Utah School Program and staff training coordinator for The Canyons Ski and Snowboard School in Park City. Garuccio is an examiner and trainer for the PSIA Intermountain Division and she has a B.S. degree in Physical Education as well as an M.S. in Health and Fitness.

At the PSAHPERD Conference, SIA, Willi’s Ski Shop, PSAA and Seven Springs Resort will collaborate to present a workshop on how physical education teachers and recreation directors can include snow sports in their activities programs. Linda Klein, owner of Willi’s, will cover how to dress in detail. The conference will be attended by approximately 1,000 professionals in the fields of physical education, recreation health and dance.

“The Pennsylvania AHPERD is the perfect place to launch this new tool that will help children learn how to dress for snow sports,” said David Ingemie, president of SIA. “We look forward to expanding this approach in the spring at the national conference for the American Alliance for Health, Physical Education, Recreation and Dance in Baltimore. This is an ideal target audience for affecting the way children and their parents think about winter outdoors.”