Tampa, FL, November 7, 2019 – IRONMAN, a Wanda Sports Group company, is pleased to welcome Quantum Energy Squares’ coffee-infused energy bars as the Official Energy Bar for the IRONMAN and IRONMAN 70.3 U.S. Series. Quantum Energy Squares will be the exclusive energy bar served to athletes on-course throughout the 2020 season. The 2020 IRONMAN U.S. Series kicks off with the IRONMAN 70.3 Oceanside triathlon on April 4, 2020.
The announcement follows the brand’s popular introduction as the Official Energy Bar of the 2019 Vega IRONMAN World Championship. Quantum not only fueled the training of many world championship-qualifying professional triathletes but also triathlon’s pinnacle event; more than 12,000 Quantum Energy Bars were handed out on-course to provide the best triathletes in the world with sustained energy to help boost their performance and finish strong.
“Quantum Energy Squares made a big impression among the best triathletes in the world in Kona as well as during their training leading up to the event,” said Dan Medvene, Chief Energy Officer at Quantum Energy Squares. “As far as taste, texture and the functional benefits Quantum provides, the feedback from athletes at the IRONMAN World Championship was unanimously positive, and we look forward to supporting the triathlon community, from beginners to pros, with natural, sustained energy during their year-round training and on-course at IRONMAN events over the coming years.”
Quantum’s plant-based energy bars were formulated with a balanced blend of clean macronutrients infused with organic green coffee by a sports dietician and a food scientist, and feature all-natural flavors crafted by a pastry chef, meaning every delicious bite tastes like real food. The nourishing macros in Quantum Energy Squares slow the absorption of natural caffeine (equal to one espresso shot), giving athletes fuel to power through the day with a long-lasting, no-crash boost of energy. Quantum is 100 percent vegan, verified non-GMO, certified gluten-free, certified Kosher, dairy-free and soy-free.
“Our athletes need a caffeinated energy bar that is going to keep their energy levels at a steady pace; it has to be a slow burn to get them all the way through the race,” said Earl Walton, Global Director of Training and Coaching at IRONMAN. “Quantum Energy Squares did their research and created a bar with clean, natural ingredients that work for our athletes’ needs, consistently delivering sustained energy and essential nutrients over a long period of time.”
“We had tremendous positive feedback from athletes in Kona, so our partnership with Quantum Energy Squares across the IRONMAN and IRONMAN 70.3 U.S. Series is a natural extension to offer more athletes long-lasting, clean energy to fuel their training and race performance,” said Stuart Selig, Executive Vice President of Global Partnerships, North America for The IRONMAN Group. “Quantum Energy Squares offer products that focus on meeting the high standards that triathletes expect with everything they do to prepare and compete.”
For more information on the IRONMAN brand and global event series, visit ironman.com. For more information about Quantum Energy Squares and its products visit QuantumSquares.com. Media-related inquiries should be directed to press@ironman.com and press@QuantumSquares.com.
