Dearfoams, the slipper company and brand of Columbus-based RG Barry Corporation, announced its first national television ad campaign since the 1980s, “Together in Dearfoams.”
The campaign demonstrates Dearfoams’ heartfelt belief in the importance of family, especially during the holidays, while inspiring viewers to celebrate the comfort of home in a pair of cozy slippers from the Dearfoams Holiday Family Collection. The TV ad will run in :15-second and :30-second formats on the Hallmark Channel beginning November 4 and running through December 19.
“As the industry leader in the slipper category, we are so excited to launch our TV ad campaign on the Hallmark Channel, historically the number one television network during the holidays,” said Tricia Bouras, Dearfoams brand president. “All of us at Dearfoams truly understand and celebrate what it means to feel at home − comfortable, supported and cared for; our new TV ad underscores the enduring belief that, yes, there really is no place like home for the holidays. This season, we hope that people everywhere will enjoy creating new holiday memories and those special Instagrammable moments all while staying warm and cozy in our Dearfoams Holiday Family Collection.”
The “Together in Dearfoams” campaign illustrates that at the end of the day, nothing feels better than the comfort of home. The television ad features families and friends gathering together and reconnecting with what life really is all about: togetherness. Parents and children along with other family members are shown enjoying heart-warming reunions as they cozy up around the holiday table, snuggle under a warm blanket, or exchange presents with loved ones, all while staying warm in a pair of comfy slippers from the. Dearfoams Holiday Family Collection. Stocked in 2,500 stores nationwide and available for the whole family, the multi-plaid and buffalo check slippers have plush memory foam insoles and durable outsoles, so they’re both cozy and practical.
As part of the holiday sponsorship between Dearfoams and the Hallmark Channel, Dearfoams is sponsoring the network’s third annual Countdown to Christmas Fantasy Game. Each week players go in and select 7 movies they think will perform the best based on on-air ratings from Hallmark Channel and Hallmark Movies & Mysteries. Prizes will include cash awards and gift cards to dearfoams.com.
To further bring the campaign to life, Dearfoams has engaged with 30 influencers across the country to share how their families come together this holiday season and invite consumers to do the same by posting photos and videos from their family gatherings at #Dearfoams and #TogetherInDearfoams.
The campaign, featuring real families and 17 different cast members, was created in collaboration with videographer and photographer John Urbano.
