Hoka One One has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced.
“As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice for competitors of all abilities,” Medinger said. “In the past few years, HOKA has shown what a tremendous reach it has not only for trail runners, but in telling the human stories that are so integral to the heartbeat of our sport.”
“Every year part of Western States’ job is to provide the canvas that will help tell 369 individual stories. Our partnership with HOKA will unquestionably help us bring those 369 stories into greater focus.”
Added race director Craig Thornley: “We are extremely excited that HOKA has made such a strong commitment to our mission as an organization, which is to serve the ultra community as one of the thoughtful leaders in our sport and culminates each June with putting on the highest-quality, yet intimate 100-mile experience we can possibly present for all of our runners. As we visited with HOKA, it was clear that our historic mission clearly resonated with their values as well. This is an agreement that is going to greatly benefit the experiences of our runners.”
“HOKA was born in the mountains and gained an early foothold in the trail ultrarunning community, so it is only natural that we would help put on the original trail 100-mile race,” said Mike McManus, Director of Global Sports Marketing for Hoka One One. “The Western States Endurance Run is an iconic event with an incredible community behind it, and one where some of the best-known legends of ultrarunning are born. We are beyond thrilled and proud to be the presenting sponsor.”
Also as part of the agreement, the traditional “Golden Ticket” series of races will be re-branded the “Hoka One One Golden Ticket Races.” The series, which allows the top two female and male finishers in each race to gain entry to that year’s Western States, for 2020 will consist of January’s Bandera 100K in Bandera, Texas; February’s Black Canyon 100K in Spring Valley, Arizona; March’s 74-mile Georgia Death Race in Dawsonville, Georgia; April’s Lake Sonoma 50-miler in Lake Sonoma, California and The Canyons 100K in Foresthill, California.
ABOUT THE WESTERN STATES 100-MILE ENDURANCE RUN: The Western States 100-Mile Endurance run, first held in 1974, is the world’s oldest 100-mile trail run. Held on the last weekend in June in Olympic Valley, Calif., Western States brings together runners from across the globe and from all 50 states on an iconic trail through the historic California Gold Country for what is considered the country’s most competitive 100-mile trail race.
About Hoka One One
Hoka One One produces premium performance footwear for athletes of all types. Born in the mountains, Hoka One One shoes were initially distinguished by their oversized midsoles; today they are designed with the same enhanced cushioning, inherent stability and problem-solving inspiration to meet the running, walking, fitness and outdoor needs of a wide variety of users. With a bold and often unexpected approach, Hoka One One empowers athletes of all levels to feel like they can fly. For more information, visit hokaoneone.com or follow @hokaoneone #timetofly.
