Duluth Trading Co. will bring its underwear expertise to life through “The Museum of Man Area and Underwear Shop,” a new concept store designed to showcase the array of Duluth Trading’s underwear styles.
Through interactive, museum exhibit-inspired product displays, visitors will be entertained and educated during their search for the best pair of boxers or briefs.
The mix features Buck Naked Underwear and Armachillo Underwear, Dang Soft Underwear and Free Range Underwear. Additionally, visitors can find touchpoints to Minnesota throughout the store, including a custom mural designed by local artist Adam Turman that harkens back to the brand’s roots in Duluth, Minnesota.
The store celebrates its grand opening at Mall of America in Bloomington, MN, on November 7, 2019.
“We’ve been obsessed with advancing underwear comfort for the working man since we first introduced Buck Naked Underwear almost 10 years ago,” said Ricker Schlecht, vice president of product development and creative, Duluth Trading. “The Museum of Man Area celebrates all the breakthroughs we’ve had and all the pinching, chafing and overheating we’ve solved over time. Oh yeah, and there’s a giant rooster – I’m speaking literally, not figuratively.”
