CbdMD Announces Advisory Agreement With Hans Molenkamp

CbdMD, Inc., the consumer cannabidiol (CBD) brand, entered into an advisory agreement with Hans Molenkamp. He will hold the title of vice president of sports marketing.

Molenkamp has over 20 years of experience as a senior marketing executive to global brands such as Triumph United and Monster Energy. Molenkamp has a proven track record of driving business results through innovative campaigns and building high-performance teams. Molenkamp brings a wide variety of skill sets, including brand building, athlete and entertainment management, social media content activation, photography and digital production.

Molenkamp served as vice president of global marketing for Osiris Shoes from 2001 to 2017, where he oversaw all marketing for the global footwear brand. While at Osiris Shoes, he created World Cup skateboarding events, award winning surf and motocross films, and built an A-list team of accomplished athletes, artists and celebrity endorsers for that company.

Molenkamp created Triumph United, a brand that was licensed to Revgear Sports in 2011. He also has an active advisory engagement with Monster Energy. Triumph United was created by Molenkamp in 2006 as a passion project because of his love of combat sports. The brand quickly became a sought after equipment and apparel brand, and boasted star athletes such as Rampage Jackson, Kimbo Slice, Tyron Woodley, Donald Cerrone and Conor McGregor. In 2010, Molenkamp was integral in creating the Monster Energy Combat and Athletic Sports Division and a super team of endorsed athletes and sponsor partnerships with the UFC, Bellator Fighting, Glory Kickboxing and Combates America. Monster Energy Combat is now currently a leader in MMA marketing with athletes including Jon Jones, Daniel Cormier, Conor McGregor, Jorge Masvidal and Rose Namjunas supporting the brand. Molenkamp’s experience in the sports, art and entertainment space, blended with his award-winning photography and design skills, creates a unique synergy with athletes.

Molenkamp also holds a black belt in jiu jitsu, fought in both Muay Thai and boxing and competed in surfing, motocross and skateboarding events.

“CBD is a daily maintenance tool for me,” said Molenkamp. “My partnership with cbdMD will become much more than a ‘job’, and it will be my mission to spread the gospel of how amazing the cbdMD product has been for me. I’m honored to be working with this amazing company.”

“We’re excited to have Hans bring his passion and enthusiasm to cbdMD,” said Ken Cohn, chief marketing officer of cbdMD. “We expect that his deep and broad experience in brand building will be a valuable asset to cbdMD as we continue to execute our strategic sports marketing blueprint.”